This ad, which was yanked by Absolut following threats of a boycott, speaks for itself and inspires but a brief comment: If you’re going to drink (I hardly do because of the violence and rape and colonial self-hatred and misplaced coping and genocide and conquest drinking inspires -and masks), do so safely, with your values attached to your dollars. The world should be free of racism and other Absolute(s). Also, please note the error in the ad: coloring the southwest U.S. green instead of coloring over Canada with the sandy pastiches of the decadent empire drunkenly searching for the cheap wine of manufactured enemies with which to wash down the Viagra of “new frontiers”. And note how the Absolut invasion is being launched from the dark brown revolutionary shores of Venezuela.
We are neither drunk nor dreaming when we work to make the world less inebriated with the spirits of empire.